Information technologies and the instant communication they allow are essential for any modern business. The equation couldn’t be more simple: inefficient comms = poor business. If you’ve got people working remotely, talking to customers, to suppliers or to anyone else that matters, then good lines of communication and data access are vital to ensure the relevance and the efficiency of what those people are doing.
But that’s easier said than done. The larger a business grows – and the larger it plans to grow – the more important that question of communication becomes. So how can you get the most from your comms?
Once upon a time it didn’t have to go much further than a weekly sales meeting and an occasional phone call. That might have worked back in the day, but it is most definitely not the 21st century route to success. Things have quickened up since then, and in the process they’ve got a lot more complex.
To make matters worse there are now about three different ways of doing any one thing: competition in communication is good up to a point, but when you have people on different servers, different networks and different devices it doesn’t take long for everyone to be spending more time managing their media accounts than they spend talking to the people who pay the bills. And of course there is the issue of security.
When technology gets in the way, nobody wins.
Mobile Device Management is increasingly the solution for a range of enterprises where retaining a grasp on security is every bit as important as managing the content of internal communications. Not everyone needs to know everything, after all.
With workers own digital lives running alongside their working identities the risk to security is inevitably increased. The need for a means to balance the requirements of individual employees with those of their managers cannot be ignored. Security is vital, but people work best when they enjoy at least a sense of freedom.
The market for Enterprise Mobility Management is expanding as a reaction to these developing needs. It is estimated to be worth in excess of $3 billion by 2017. Organizations such as Blackberry (who lead the field in this), AirWatch, BoxTone, Citrix and Maas360 are all now offering packages for enterprise that throw a security blanket over the whole array of devices within an enterprise – including those that new employees might choose to bring with them – and tailor a package of controls to take care of everything.
It means that phones, tablets, Blackberries and smartphones can all be fitted into one unified system with a single point of control. It is the organization made real. One person, or one job function, can oversee the access and connectivity of everyone in the system: Complexity is replaced by efficiency.
Any representative anywhere at any time should be able to access the full record of the people they are about to eyeball. But they should do so in a way that is intuitive at the point of use – reps only need a single device for everything they do. And that communication needs to be 100% secure. A software separation walls off what is personal from what is professional and guarantees confidentiality in both directions.
There seems little doubt that Enterprise Mobility Management is here to stay. If you have not yet explored what it can do for you, the time has now come. The formula is simple: Better comms = better business.