As Game Four of the NBA finals tips off Tuesday night, Workers’ Voice has released the content of a new advertising campaign that highlights US Senate candidate Josh Mandel and the FBI investigation into contributions to his campaign. The ads play off the famous Nike “Witness” ads that featured Lebron James during his tenure as a Cleveland Cavalier.
The ads feature Mandel striking James’ famous pose but with cash raining down instead of the Akron native’s pre-game chalk ritual. The ads are slated to begin appearing on the homepages and sports pages of the Plain Dealer and the Akron Beacon Journal beginning on Tuesday.
The images of the ads are attached. Image #3 is an example of the takeover of the Plain Dealer and images #1 and #2 are what people will see on other sites including the Akron Beacon Journal, Facebook and Twitter. The ads will also be targeted toward people searching on Google and Bing for information on Game 4 and/or Lebron James who, like Josh Mandel, has been accused of being unable to do the job he was hired for in Ohio, and wanted to take his “talents” elsewhere.
The ads will link back to a landing page on the Workers’ Voice website. The initial buy for these ads is $100,000.